"Be more dog" filming for O2 advert

Creating the right conditions for the photo shoot and the animals.

24 June 2014

Behind the scenes at the O2 filming for the "Be more dog" advert, we worked as part of the props department ensuring the welfare of the fish on the day of the photo shoot. 

We supplied the fish for the duration of the photo shoot and monitored their welfare before, during and after the filming took place. The advert was aired on television during the summer of 2014 and a spoof also appeared on YouTube. 

You can view the advert here